The news hit today that Beyonce Knowles, best known by the single name of Beyonce, will be the halftime show at this year's Super Bowl. This represents a major step for the NFL as they have chosen a performer whose entire career has taken place in only the 21st century. And at age 31, Beyonce is less than half the age of everyone else who has appeared at the Super Bowl in the last ten years or so.
My thinking is that those sponsors who are ponying up multi-millions of dollars to the NFL let the starchy Bigdomes on Park Avenue that they do not want to be associated with a halftime show that will be widely ridiculed on Monday morning after the Super Bowl. (Remember that god-awful show by The Who a few years ago. Ugh!)
"Put a ring on it!!!"
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