I started out taking notes on every commercial (I need a life), but by early in the second half, I came to the conclusion that the commercials were, for the most part, pretty lackluster, so I only started writing down the ones that I liked. So, in no particular order of quality or importance, here are the ones I liked:
- Lebron James, Dwight Howard, and Larry Bird for McDonald's. "Who is that guy?" was a great closing line.
- Betty White and Abe Vigoda for Snickers. Good if only to remember Tessio being taken for a ride for crossing the Corleones.
- Doritos "Keep your hands off my momma" commercial. I can see that becoming the next great catchphrase. The other Doritos ads were lousy.
- The astrophysicists partying with Bud Light. This was the best of the Bud Light ads.
- Jay Leno appearing in the David Letterman commerical.
- "Casual Friday" for careerbuilder.com
- Brett Favre getting the 2010 MVP award and saying that he now might retire. Not even sure who the ad was for, but it was funny.
- Stevie Wonder in a Volkswagon commercial. "How do you do that?"
- The eTrade babies featuring that "milkaholic Lindsey." The other one with the babies on the plane was good, too, but eTrade will never top last year's "Shankipotimus" commercial - a true classic.
- The Emerald Nuts ad with people doing Sea World type tricks for treats
- The Google ad tracing an entire relationship by using Google.
Some other thoughts:
- The Tim Tebow Focus on the Family came and went so fast, you wouldn't even know what it was all about. The group obviously got the bang for its buck in all of the discussion leading up to the commercial rather than in the commercial itself.
- The Troy Polamalu "Punxy Troy" ad was creepy.
- The guy in the casket for Doritos was really bad
- The return of the Griswolds was disappointing, but at least we got to see the metallic pea Family Truckster once again
Finally, the halftime show. I love Paul McCartney, Bruce Springsteen, and the Rolling Stones (to name a few recent acts). I was never a fan of The Who, but I recognize their place in rock-n-roll history, but I think the NFL needs to step away from what has been called Geezer Rock for the half-time show. As the Jeff Goldblum character said in "The Big Chill", how about something from this century? Or, maybe next year they should try and get Tony Bennett.
Agree? Disagree? Thoughts and comments welcome.
RE: Super Bowl Halftime show…. I heard a comment today that the NFL’s recent selections (as noted above) are…… “Too old and too white.” (Although as Seinfeld might say – “not that there’s anything wrong with that”). So I think the NFL may want to go towards a different demographic for next year. I hear that Kenny Chesney is lobbying to get the job. The game is in Dallas so a country act might make sense and at least Chesney won’t look like an old guy doing a Viagra commercial (stealing a line from the Leno monologue tonight). But if I were the NFL Kommissioner, I think I would find the best college marching band out there and give them the field. The NFL is big into Throwback uniforms, so why not a Throwback half-time show?
ReplyDeleteGood suggestions from Dave re Halftime shows. Here's another one: how about a guy with a dog (Deuce?)and a frisbee? Or wheel out a basketball hoop and bring in the Bud Light Daredevils! Or the RMU Dance team?
ReplyDeleteHahaha i liked the "Keep yo hands off my momma and keep yo hands off my Doritos." I also thought the voltswagen commercial was funny. "HOW DO YOU DO THAT?!" Denny's must have spent a ton of money on commercials cause there was like 5 of them. Great article! -Zach
ReplyDelete(Haha i thought the dorito ninja was cool)
Check out my comments on the commercials under your blog entry: Super Bowl Predictions
ReplyDeleteIf you can, check out the political cartoon in today's Plain Dealer. (It's about the age of the half time performers.) Stated it should have been brought to you by Polident with a drawing of a set of false teeth sitting in a cup of water.
ReplyDeleteSusan, caught your earlier comments re commercials. I did not mention the baby clydesdale and baby bull above, but I did like that one as well. Will try to check out the cartoon in the PD.
ReplyDeleteGreat comments from Dave (above). College marching band sounds great. I'd enjoy a Country line-up of several artists ... male, female, Darius Rucker (front man from Hootie & Blowfish) to darken the hue, etc.
ReplyDeleteBob, how could you have left out the Dorito's dog who snapped the bark-coller around his master's thoat. I had it in my top 3. I agree with your other opinions, but I'm guessing that you obviously don't have a dog;
Finally, have mercy with the acronyms; Bob's RMU, or the PD. I did figure them out, but us old farts from eastern PA ... takes a while.
The reason the old guys will cease is because the younger demographic (18 to 35) will tune them out That's the demo the advertisers want and I'll bet they bitched up a storm this year. Next year it will change. Mark my words. Kenny Chesney would be a great choice. Has to be a superstar like Chesney because the price for the ads is astronomical. That's why you'll never see a college band at the half at the Super Bowl.
ReplyDelete